Marketing

Career Focus

Prepared for immediate employment, advanced certifications, and further education.

Who Can Attend

This class is typically available to students in grades 10 – 12.

Details

This Marketing class is the foundational course for all pathways in Marketing Education. Marketing addresses all the ways in which marketing satisfies consumer and business needs for products and services. Students will:

• Develop an understanding of marketing functions
• Understand how marketing functions affect all businesses
• Learn basic marketing concepts
• Learn the role of marketing in our economy

Skills

Develop skills in applying economic concepts to:

• Marketing
• Distribution and logistics
• Marketing information management
• Finance in marketing
• Product/service planning
• Pricing mixes
• Promotional strategies
• Personal selling

Career Ladder

Michigan and National Employment and Wage Data

Bachelor’s Degree or Higher

• Accountants and Auditors
• Appraisers and Assessors of Real Estate
• Audio-Visual and Multimedia Collections Specialists
• Career/Technical Education Teachers
• Chief Executives
• Compliance Officers
• Cost Estimators
• Credit Analysts and Counselors
• Designers, Graphic & All Other
• Financial Analysts
• Loan Officers
• Market Research Analysts and Marketing Specialists
• Meeting, Convention, and Event Planners
• Personal Financial Advisors
• Public Relations Specialists
• Purchasing Agents, Except Wholesale, Retail, and Farm Products
• Sales Representatives, Wholesale and Manufacturing, Technical
• Securities, Commodities, and Financial Services Sales Agents
• Specialists, Financial, Human Resources & Labor Relations

Associate’s Degree, Long-Term Training, Apprenticeships 

• Broadcast Technicians
• Claims Adjusters, Examiners, and Investigators
• Funeral Service Managers
• Human Resources Assistants, Except Payroll
• Photographers
• Real Estate Sales Agents

Certificate or Moderate-Term Training 

• Advertising Sales Agents
• Audio and Video Equipment Technicians
• Bill and Account Collectors
• Clerks
• Data Entry Keyers
• Eligibility Interviewer
• Insurance Sales Agents
• Sales Representatives, Except Technical
• Secretaries, Legal, Medical
• Sound Engineering Technicians
• Tax Preparers
• Travel Agents

High School Diploma or Equivalent & Short-Term Training 

• Cashiers
• Clerks
• Customer Service Representatives
• Gaming 
• Library Assistants, Clerical
• Receptionists 
• Retail Sales 
• Sales Representatives, Services, All Other
• Secretaries and Administrative Assistants
• Switchboard Operators

High School Credit

Students should inquire within their guidance office about high school curriculum requirements that may be satisfied through a CTE class, as this is determined individually by school district.

College Credit

College Credit(s) Possible (CLEP Test Required)

• Students have the potential of earning college credits by achieving satisfactory scores on the College Level Examination Program exam (CLEP)
• Each college reserves the right to set its own credit-granting policy
• Contact your college(s) to find out the score it requires to grant credit, the number of credit hours granted, and the course(s) that can be bypassed with a satisfactory score

Industry Certification

Marketing is a new class at MSHS and certifications may be available in the future.

Location and Instructor

Marquette Senior High School
Instructor: Tyler Belanger